SempaThe Alpha How the alpha runs

Now forming · a small, free alpha

The guide who climbs with you.

Sempa is an AI coach and mentor that takes someone starting out and makes them genuinely excellent, fast. This fall we're running a small, free alpha with a handful of learners and the companies that host them. This page is the whole story: the problem, the program, who it's for, how it works, and what we'd ask of you.

FreeNo cost, this round
SmallA handful of people
Real workNot exercises
Hands-onRun by us, personally

The problem

AI sawed off the bottom rung of the ladder.

The work that used to teach people, the first drafts, the grunt work, the reps, now goes to AI. Seniors lean on it instead of developing juniors. So the people starting out never get the reps that used to make them good, and the companies that hire them can't develop them and can't afford senior talent either. Sempa rebuilds that missing on-ramp.

“I need a marketing operator. I can't pay $100K for a seasoned one who does three people's jobs with AI. I'll hire someone at $50K, but I need them to get really good, really fast.” The problem, in a business owner's words
The reps are goneThe tasks juniors used to learn on are automated before they ever touch them.
No one to learn fromOften they're the whole team, with no senior in the room to model the craft.
The math doesn't workSmall businesses need the capability but can't pay for the seasoned hire.

The program

Not a chatbot. A guide who's already climbed it.

Sempa is a coach and a mentor fused into one AI companion, built to develop one person inside their real work. The name comes from the Tibetan sems-pa, “the one with heart,” the guide who leads others toward the light. It fuses two roles people usually only get separately.

The coach

Tactical. In the moment.

Pushes you rep by rep. The nudge right after a meeting, the hard conversation rehearsed before it counts, the honest debrief after.

The mentor

Strategic. The long view.

Carries the judgment. The pattern across weeks, the wisdom of someone who's climbed this exact route before you.

Both live in one evolving profile of you, so the coaching gets sharper the longer you climb. Sempa never does the work, or the thinking, for you. It makes sure you do.

How it thinks

Everything you do becomes signal. Sempa turns it into guidance.

A coach who only knows what you remember to tell them is guessing. Sempa sees the real moments, the call, the thread, the draft, the standup, and builds one living model of how you work. Then it hands the right push back to you at the right moment.

What comes in
Client call Slack thread Team meeting Doc draft Daily standup Hard conversation Screen session Email thread Pocket capture Feedback received

Sempa. One living profile of you.

What comes back
Your next step A push where you're weak A rehearsal before it counts The honest debrief Your plan, adjusted A pattern you didn't see A nudge when you slip
Always onIt's there in the flow of work, not a tab you remember to open.
Grows as you growEvery real signal sharpens the model of you. It gets better the longer you climb.
Never does it for youThe guidance comes back to you. You're still the one who climbs.

Who it's for

Two profiles we're starting with.

The alpha focuses on two kinds of people inside small and mid-sized businesses, the ones AI has changed the most.

Profile 01

The Marketing Coordinator

Where they are0 to 2 years in, often the entire marketing team at a small business, running email, social, and the website with no senior to learn from.
The painAI now does the grunt work they used to cut their teeth on. They can produce assets, but can't yet own strategy, read the data, or defend a call.
What Sempa doesCoaches the judgment layer: which tool when, how to QA AI output, how to build and measure a campaign, how to present to the boss and own the number.
The outcomeA capable marketing operator who drives real results, fast, at a salary the business can actually afford.

Profile 02

The AI-Enablement Champion

Where they areThe ops person, analyst, or marketer tapped to “figure out AI for us.” Curious and capable, but not an expert.
The painEveryone's told to use AI and nobody knows how to do it well. One-shot prompts, no repeatable workflows, adoption stalls.
What Sempa doesBuilds a real enablement skillset: workflow and agent design, evaluating and trusting outputs, and the change management to get colleagues to actually adopt.
The outcomeThe internal person who makes AI deliver, turning the company's AI ambition into working automations and wins.

And the companies that host them

  • A small or mid-sized business, roughly 50 to 500 people, or smaller.
  • A cluster of juniors who need developing, and no real L&D function to do it.
  • A founder or exec who can say yes, and is willing to share what happens.

How Sempa sees your work

Equipped, not guessing.

During the alpha, we equip each learner with a small toolkit so Sempa coaches from what actually happened, not what they remembered to mention.

Pocket device

A small wearable that captures the real conversations and coaching moments that used to just vanish, the hallway comment, the hard call, the meeting nobody wrote down.

Browser extension

Records meetings and on-screen work visually, so Sempa sees how you actually operate, not just what you typed afterward.

Workspace integrations

Connects into Teams, Slack, and the tools you already use, so the coaching is grounded in real output, not a separate app to check.

You're in control of what's captured. None of it is used to monitor or score you for your employer. It exists for one reason: to make your coaching specific instead of generic.

How it works

The process, step by step.

Nothing generic. Sempa builds a real plan from a real starting point, then coaches inside the work you're already doing.

It gets to know you

A real conversation, 15 to 20 minutes, not a form. Your goals, your role, your starting point.

It builds your plan

Small phases, days not months, so progress shows early and the plan adjusts as it learns you.

It coaches in the real work

Not lessons. The actual threads, meetings, and documents you're already producing.

It holds you to it

Checks in, pushes back when something slips, and tells you plainly when you're not doing what you said.

How the alpha runs

Small, free, and hands-on from start to finish.

We're running this round ourselves, with a handful of learners and hosts, so we can watch every step and adjust fast instead of guessing.

A short conversation

We talk for about 20 minutes to see if it's a fit for you or your team. No pitch, no forms.

Onboarding

Sempa gets to know the learner in a real 15 to 20 minute conversation, and we set up the toolkit: the pocket device, the browser extension, and Slack or Teams.

The first 30 days

Sempa builds the plan, sets milestones at 10, 20, and 30 days, and starts coaching inside the real work from day one.

Check-ins along the way

A quick weekly pulse with the learner, a short monthly readout for the host, and we're in the loop the whole way, adjusting as we go.

After the alpha

Early access, and a real say in what we build next, before there's any pricing to speak of.

The time commitment

LearnerHost
Getting startedA 15 to 20 minute conversation with Sempa, and about 30 minutes to set up the toolkit.A 30 minute kickoff to pick one to three people and set the context.
Each weekAbout 30 minutes, plus acting on what Sempa flags inside work you're already doing.Nothing required.
Each monthA short readout conversation.A 30 minute check-in on how they're growing.
DurationStarts in October and runs in 30-day phases through the end of the year.Same.
CostFree.Free.
What we askHonesty about what's working, and using the toolkit so the coaching stays real.One internal champion, and openness to share outcome data, good or bad.

Before you say yes

A few honest questions.

How do I join?

Tell whoever showed you this page, or leave your details at the bottom. That's the whole process. We'll set up a short conversation and take it from there.

Is this really free?

Yes, for this round. In exchange, we ask for your honest feedback and a little of your time. That's the trade of an alpha: you help us get it right, early.

Do I have to wear the pocket device or install the extension?

They're how Sempa sees real signal instead of guessing, but you're always in control of what's on. Nothing captured is used to monitor or score you for your employer. It exists only to make your own coaching specific.

What if it doesn't work for us?

Tell us. That's exactly what this stage is for. We're personally involved in every conversation right now, so we can adjust fast instead of guessing.

Will an employee's data be used against them?

No. Sempa isn't an HR tool. We don't monitor people for their employer or score anyone as "at risk." The learner is developed for their own growth, full stop. That's what ends up helping the company too.

What happens after the alpha?

Early access, and a real say in what we build next, before there's any pricing to speak of.

Interested?

Just say so.

If this sounds like you, or like someone on your team, tell the person who showed you this page. That's the whole process. We'll set up a short conversation and take it from there.

Nobody showed it to you? Leave your details and we'll follow up personally this week.

Early alpha. No spam, just an invite when your spot opens.